— Jennifer DSilva, Founder
Nine Yards.
One Espresso. All Intent.
Stems from my strongest love affair with what I consider to be one of the best beverages on this planet; Coffee. It has been my longstanding partner, my BFF, my creative lighter fluid during my journey in the media industry for well over two decades now.
The former part of the phrase — 'Nine yards' — has many an inference for me. Not only because it was a common phrase used in my household growing up, it became a value and then a philosophy that has carried me through multiple roles.
Much like an Indian saree which is also nine yards, its literally the length and breadth of services in terms of loyalty I ensure to the people I work with, in the form of a promise that I make to clients, to see stories and projects through to fruition and onto the next new chapter.
I have reached that stage in my creative career, to ask that very important question: How does my creative thought process make a difference to the brand/agency I work with?
What lies beyond? Can I be transcendent through my thoughts, ideas and writing; from generic, tangible impact and ROI goals to something much larger…
Protecting the earth, takes on new meaning, when you realise it's our only home. I'm constantly on the lookout for ways to address one of the pressing issues of our time — climate change. How can I find ways and means; digitally and sustainably through strategy, experience, and communication to increase this ambition that drives a greater action than the one that is already ongoing. Heads up, at some point you will get an idea from me that drives an accountable goal through an action, prompting a result — whether it's a campaign that you are driving or a customer/product experience.
